Developing+new+products+-+Conditional+qualifier

Differences between designing and developing new products in developed countries and in developing countries
There are differences between designing and developing new products in developed countries and in developing countries which may require different development paths. Consumers and companies in developing markets are familiar with the concept of doing more with less.

In the past most innovation was thought to be developed in the West and is transferred to "the Rest," but now there are an increase number of innovations from emerging markets. In a 2011 McKinsey Global Survey on R&D, two thirds of company respondents are doing R&D in emerging markets. Innovation in emerging markets is re-defining new product and new service innovation elsewhere @http://www.mckinseyquarterly.com/RD_strategies_in_emerging_economies_McKinsey_Global_Survey_results_2787 (free registration required)

Experience working in bottom of the pyramid markets suggests:
 * 1) Minimum price dominates
 * 2) //I//nnovation driven by basic needs of bottom of the pyramid (BoP) consumers
 * 3) Durability and reliability in adverse conditions are important
 * 4) Repairs must be able to be made by those with local skills.

These topics are discussed in detail in the IPP at Inclusive innovation, Reverse innovation, and related topics